A company’s parking policy is a charter and rules to organise car park. Without forgetting employee satisfaction. Having an effective parking policy therefore makes it possible to optimise the management of the company car park. Also, it makes it profitable and supports the company’s CSR (Corporate Social Responsibility) and QWL (Quality of Life at Work) approach.
1. Why implement a parking policy?
As mentioned above, adopting a parking policy has several advantages for the company and its employees.
First of all, it optimises car park management. Indeed, the rules defined make it possible to organise parking and access to the car park. For the team in charge of managing the car park, the task is therefore easier on a daily basis.
Secondly, the car park is profitable. With good parking management, the car park will be more fully occupied. There will be fewer vacant spaces each day (on average, 30% of spaces remain unused in a company with no defined policy). In addition, the company can choose to rent out some spaces if the car park is not full, and thus cover part of the costs of the car park.
Finally, in a CSR and QWL approach, it allows the well-being of employees to be improved. Moreover, it encourages more environmentally friendly mobility (electric vehicles, bicycles, carpooling, etc.). The company can choose to give an advantage to employees who opt for these alternative modes of transport that are more respectful of the environment.
2. How to create the policy?
The first step in creating a parking policy is to analyse your current situation, context and capacity. A company with a car park of 100 spaces will not make the same choices as one with 20 spaces. It is the same between a company with a ratio of one space for 4 people and another with one space for 8 people.
It is essential to highlight the negative points, as well as the positive ones, of your current management. So you will know which one you have to maintain or improve. We have created a quiz to help you in this work, click here!
The company must also analyse the mobility habits of its employees. This will enable it to know who to allocate parking spaces to or how to equip the car park accordingly (electric terminals, two-wheel spaces, etc.). The questions to ask are diverse: Who comes by public transport or by their own means? How many have an electric or hybrid vehicle? What is the average time of their home-work journey? Who carpools? etc.
3. What tools can be used to implement it easily?
Implementing this type of policy can be done either by your own means or with the help of a dedicated solution.
Implementation via an internal team can be very time-consuming. Moreover, it does not allow all actions to be carried out in a simple manner: reservation and allocation of a place, occupancy statistics, etc.
In order to save time on a daily basis, it is more advantageous to opt for a dedicated digital solution… such as MyCarSpot! Thanks to a web and mobile application, employees reserve a space or release their own if they are holders when they are absent. The allocation algorithm will automatically distribute the available spaces according to the priority rules defined by the administrator (either via our mobility questionnaire or by rules that he or she has already determined beforehand).
Opting for this type of solution allows employees to adopt the policy more quickly. They feel supported. In addition, parking is shared equally among all. It is no longer reserved for a small part of the company (managers, senior management, etc.).
